Back in 1967, brothers Craig and Gregory Sams opened an organic, vegetarian, macrobiotic restaurant in London called Seeds – a pioneering move, when you consider that organic food was little-known back in the days of mini-skirts and Beatlemania.
Luckily, Londoners couldn’t get enough of this healthy, planet-friendly fare. So they created Whole Earth, a company that would bring delicious, organic food to the masses – everything from famously good peanut butter to the UK’s first organic cornflakes.
Since then, we’ve come on leaps and bounds, bringing out ranges of organic drinks and store-cupboard essentials. Our aim is simple: to make healthy, natural and delicious food, doing our bit to make the earth whole again.
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