What is organic? And why are we such fans?

Organic food is grown - or raised - as nature intended, without artificial fertilizers, pesticides or hormones. Whole Earth have always championed this way over intensive farming because it’s better for you and for the planet.

Why Organic & what does it mean?

• It tastes better. Fruit and vegetables grow more slowly, more naturally and have a lower water content and more intense flavours. Top chefs are getting as picky as we are about using organics.
• Intensive (non-organic) farming uses over 400 chemical pesticides. As tax-payers, we pay £120m to remove chemicals from our drinking water. Pity you can’t get them all out of a carrot!
• Organic means no additives, things like monosodium glutamate - used in a lot of processed food. The Soil Association has banned them because they can cause health problems such as migraines, hyperactivity and heart disease.
• All organic farms and food companies accredited to the Soil Association have to come up to the Soil Association’s high standards.
• Organic farming causes less pollution, produces less CO2 - the main global warming gas - and is kinder to wildlife.

Did you know?

We need to eat up more fruit and greens than our parents did to get the same nutrition? Intensive farming over the past 50 years means a lot of faster-growing plants that can’t acquire the same level of goodness from sun and soil. Only crops grown organically build up a proper quota of protein, iron, riboflavin and vitamin C.